If you are an infant photographer, are you ready for October?  There will be a record number of births due to the long, cold winter where everyone was cooped up.  These days, in order to stay afloat in a very competitive market, you have to do everything to gain new clients including direct mail. We offer a very clever and effective 3 part mailing kit to target market the families with newborns.  The kit, called Worth the Weight, is only $79.99 and is available by visiting the website: http://www.nuovo-amore.com/worth-the-weight-marketing-kit.html   Are you ready?
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The First Year Infant Program has just been released in the newest version. It is a complete guide on how to set up a First Year Infant Program and includes three marketing kits.  The program includes detailed information on how to reach new clients, how to optimize your sales and how to price photography. It is a very comprehensive guide and last year, it helps dozens of new photographers launch their very own successful infant photography niche. The new program is for sale for $225, which is a 40% discount off the regular price.
For more information and how to order the CD click here or go to http://www.nuovo-amore.com
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Andie Freeman of Andie Freeman Photography and Mary Buck of Lightscapes Photographic Artwork, are teaming up for a powerhouse of a workshop this summer. Andie and Mary will be combining their talents for two days to teach you everything you need to know to start or grow a newborn photography business.  Here is what you can expect to learn in this comprehensive workshop:
  • Marketing - finding new clients
  • Sales including the importance of an in-person sales session
  • Posing and lighting
  • Finding your own style
  • How to price photography
  • and much, much more including a mock sales session

The workshop is scheduled for July 20 - 21, 2011. Class time will be 8AM - 5PM both days.
The class will be held at Andie's studio in Comer, GA.
83 East North Ave. Comer, GA  30629
Closet airports:  Athens ( 30 min.), Atlanta Hartsfield-Jackson ( 2.5 hours), Greenville, SC (1.5 hours)

What to bring:

  • Your laptop installed with photo-editing software and your favorite newborn images.
  • Your price list
  • Camera, lenses, memory cards, external flash unit.
  • A good attitude and eagerness to learn the tricks of the trade

The fee is $895 and includes lunch both days, coffee and snacks. 

DEADLINE to register is July 10, 2011

Beginners are welcome!

PPA members will receive 1 merit for attending both days.

To register visit:  http://www.thenewbornworkshop.weebly.com
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Mary Buck and Kyle Hitchcock will be teaching a class on Newborn Photography April 18 in Duluth, GA.  Called the "ABC's of Newborn Photography" they will cover the art, business and charm of the profession.  Learn why this niche is a great way to build relationships at an early stage.  They will also discuss the importance of specializing, business basics including pricing, and the marketing strategies that are most effective in the niche. It will be a full day of learning including a live newborn model in the afternoon.  For more information and to register visit the website.http://www.newbornphotographyclass.weebly.com
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Most of our newborn sessions last around 2 hours because we need the baby to be sleeping during the session.  Newborns love to be warm, and when they are warm they sleep. Keep your studio temperature around 80 degrees and always use a concealed heating pad for the baby to lay on.  Keep the heating pad on warm and it will work like a charm.   You can also use one of our crocheted cocoons for keep the baby warm and snuggly.  Check our our line of cocoons at our website under the newborn props
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